High quality products that exceed user's expectations will always be winners in the marketplace. In order to produce these products, the right team needs to be in place to make it happen. One of the members of that team should have user experience (UX) expertise. A UX designer will focus on the strategic concepts, keep it cohesive and contribute to the design as the product matures.
Read Why UX Should Matter to Software Companies
By Pabini Gabriel-Petit