Tuesday, September 15, 2009

Mobile Web UI

There are 3 common business realities for the mobile web:

  • You haven’t even looked at your site on a mobile device.

  • Even if you haven’t created a version of your website for mobile devices, your users are accessing your website from their mobile device. You better find out.

  • You have looked and it’s not pretty. You want to do something about it.

  • It’s not too late to start putting together a plan and apply some tactics right away.

  • You have a mobile web strategy, but your not consistent or optimized.

  • Get some fresh ideas and inspiration by staying curious and exploring the mobile web. Get physical fast, by designing and testing in mulitiple emulations.

    I am working on a white paper that categorizes the 60 Mobile Web Practices into 10 Principles with examples of sites in three formats: web, iPhone and Blackberry. I will post a link to the paper when I get it published early in 2010.

    Wednesday, September 09, 2009

    Something for Nothing

    In this economy, everyone is asking for more while expecting to pay less. With many of my clients (large corporations) struggling, my clients have taken to squeezing us vendors. They know we will comply or risk losing them as top customer before it all turns around. Being a business woman, I understand and accept this. I am grateful to still have my clients!

    But would you ask your hairstylist to give you a full cut and color for the price of just a cut? Would you do this on the grounds that the stylist needs you to come back to her again in the future and she would rather get a little money than none at all from you? This video shows just how ridiculous that would seem.

    I wonder if my customers realize that if they devalue my business, they may also be devauluing their own.