My family and I have been fascinated by the videos you can find at YouTube.
My Jeep Liberty lease is coming up in 2007 and I have my eye on a Lexus. Lexus came up with a car that parallel parks by itself. I wonder if market research data determined that someone like me is often a terrible parallel parker. I can't imagine saying in a user interview, "I stink at parallel parking." But, if you had time to do some contextual inquiry and you went for a drive with me downtown where we had to park, you again would not see me struggle to parallel park, I would rather pay to park in a ramp than to make the attempt. The point is that interviews and contextual inquiry get a good glimpse of a user's reality, but there is always so much more to discover and design sometimes needs to back away from what we see users doing and be inspired by the problems that have not been solved yet.
Lexus LS460 Parallel Parking